I think it very much depends on how scripted your gathering is, how complicated your elements are, and how many people are involved. If you're going to have a drama or a short film every week, then yeah, four weeks is a good benchmark. But I've never been at a church where we needed to start putting together the elements of a gathering four week out.
My experience has been that there are different kinds of planning. Long-range planning might look at the topic or series we'll be doing during the next several months. Maybe we'll look ahead to a specific special Sunday--confirmation, graduation, baptisms, Easter, etc. But most of the nuts and bolts start taking shape one-to-two weeks out, because that is when the pastor starts tackling the text. If you have a mid-week rehearsal, then you've got to have things planned by then, but many smaller churches do the rehearsing Sunday morning before the service.
At my current church, the challenge I face--as one who has input but not decision-making authority (it's a pretty informal leadership structure)--is how to encourage others in leadership to start planning more in advance. I can't figure out how do you start backing up the timeline, to get people to start planning more than a few days in advance. It's been a challenge elsewhere, too, because most of the time it feels like we're just keeping our head above water, just getting everything done for the current week. How can you do that AND plan for the gatherings that are one and two weeks in the future? Everybody has to be on board, ready to put in the significant extra time and effort.
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